About the Founder

Tolu isn’t just changing haircare—she’s redefining it.

Her journey into the industry wasn’t just about passion; it was about solving a long-overlooked problem—the lack of science-backed, high-performance solutions for fragile and afro-textured hair.

With a deep-rooted belief that hair health is an extension of overall well-being, Tolu blends trichology, technology, and business strategy to drive a new era of haircare—one where innovation, education, and data-driven solutions come together to create real results.

From Personal Mission to Industry Transformation

Tolu’s path began with a personal quest for answers. Frustrated by the misinformation and one-size-fits-all approach to haircare, she sought to bridge the gap between science and real-world solutions.

In 2022, she launched her premium salon—more than just a destination for hair services, but a hub for education, innovation, and expert-led care. Here, clients experience a scientific, results-driven approach to hair health, tailored to their unique needs.

A Unique Fusion of Science, Business & Innovation

As a Certified Trichologist and Hair Coach, Tolu combines cutting-edge hair science with a holistic, data-driven approach to hair wellness. But her expertise extends far beyond consultations—she is actively shaping the future of the industry.

Armed with an MBA from Imperial College Business School and a Chartered Accountancy qualification, she brings a strategic, disruptive mindset to haircare—leveraging market insights, consumer data, and industry trends to develop innovative solutions for hair loss, thinning, and long-term hair health."

Leading the Future of Haircare

Tolu’s mission is clear:

• Challenge outdated narratives about hair health.

• Bridge the gap between trichology, beauty, and technology.

• Empower individuals with knowledge, confidence, and personalized solutions.

• Revolutionize the industry with high-performance, science-led innovations.

Whether through expert consultations, salon experiences, or groundbreaking product development, Tolu is building more than a brand—she’s leading a movement.

Welcome to the future of intelligent haircare.